Direct-to-Consumer Marketing Art for New Ulm Growers

New Ulm wears its heritage openly. A southern Minnesota town in the Minnesota River valley with deep German roots — a place proud of its brewing tradition and its agricultural surroundings — it is exactly the kind of community where selling direct to consumers is woven into local life, and where customers who buy from a grower are buying a story as much as a product. A grower who sells direct is running two businesses at once: producing the crop and marketing it, with all the marketing squeezed into the